Legally, this organization operates as the Alabama Gulf Coast Convention and Visitors Bureau. In August 2010, the CVB completed a corporate identification process and unveiled its new name - Gulf Shores and Orange Beach Tourism, which will help guests quickly identify the helpful services and information that solely exist to better serve them and result in a better vacation experience.
The mission of the Convention and Visitors Bureau is to market the Alabama Gulf Coast as a year-round destination, while stewarding a thoughtful, sustainable level of growth, thus enhancing the economy and quality of life for all residents.
The Convention and Visitors Bureau will provide a leadership role in supporting and promoting the Alabama Gulf Coast as a year-round destination through a collective vision designed to provide economic prosperity and a better quality of life for residents and visitors.
Communities, families and invited guests living, working and recreating consciously and harmoniously amongst the grace and beauty of our natural environment.